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WE ARE THE INDUSTRY

The wheel industry's leader, from the racetrack to the dirt, since 1996.

BUILT FOR THE INDUSTRY'S BEST BY THE INDUSTRY'S BEST

Our Product Segments

Wheels
Tires
Suspension
Lighting
Accessories

Our History

1996Founded by Randy White and Jody Groce
1996Expanded with distribution centers in Denver, CO, Dallas, TX, Kansas City, KS, and Houston, TX
1997Began transitioning supplier base to Asia
1999Opened DC in New Orleans, LA
2003Acquired by FCP
2005Acquired KMC and XD Wheels
2008Acquired by Platinum Equity
2013Opened Jacksonville, FL warehouse
2014Acquired Asanti Wheels
2015Acquired Colorado Components
2016Opened six new warehouses, including Australia and Canada
2016Streamlined logistics in Los Angeles, CA and opened Baltimore, MD warehouse
2017Acquired American Force and expanded with Baltimore, MD warehouse
2018Acquired Gorilla Accessories, ReadyLift and OE Creations
2018Acquired York, SC manufacturing facility
2019Acquired MHT Luxury Alloys
2020Acquired TSW and opened the United Kingdom warehouse
2021Acquired Hoonigan, throtl and Morimoto
2021Acquired 4 Wheel Parts and expanded with European and St. Louis, MO warehouses

Our Network

Recent Events

Performance Replicas Announces the PR229

Performance Replicas Announces the PR229

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April 30, 2025
New Product Release
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Rotiform Announces the All-New Flow Formed Technology Program

Rotiform Announces the All-New Flow Formed Technology Program

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April 29, 2025
New Product Release
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Endless Style Points with the All-New Modena from Niche

Endless Style Points with the All-New Modena from Niche

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April 25, 2025
New Product Release
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Tighten Up with the All-New Torx from KMC Wheels

Tighten Up with the All-New Torx from KMC Wheels

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April 24, 2025
New Product Release
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Moto Metal Wheels Releases the MO814 Tekton

Moto Metal Wheels Releases the MO814 Tekton

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April 18, 2025
New Product Release
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TSW Unveils the All-New Esprit

TSW Unveils the All-New Esprit

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April 17, 2025
New Product Release
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Shred the Trails with the All-New Revolt from Fuel Off-Road

Shred the Trails with the All-New Revolt from Fuel Off-Road

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April 16, 2025
New Product Release
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MSA Wheels Announces the Coil Forged and Shockwave Forged

MSA Wheels Announces the Coil Forged and Shockwave Forged

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April 15, 2025
New Product Release
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Clean Lines and an Aggressive Stance - Introducing the All-New Fuel Off-Road Blade

Clean Lines and an Aggressive Stance - Introducing the All-New Fuel Off-Road Blade

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April 15, 2025
New Product Release
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Niche Adria — Pure Design. Unmistakable Class.

Niche Adria — Pure Design. Unmistakable Class.

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April 14, 2025
New Product Release
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